While we’ve made incredible effort in organizing our modern lives, we can’t let that progress blind us to the challenges we now face. Climate change, pollution, and resource depletion are such pressing issues that we’re at a crossroads where quick fixes just won’t cut it anymore.
Where we need to start thinking long-term - sustainability shines. Sustainability isn't just about sacrificing comfort; it's about finding ways to live in harmony with nature.
A 2020 survey by McKinsey revealed that 60% of people are willing to pay more for products with sustainable packaging. This awareness is not just limited to developed nations; in Vietnam, a staggering 84% of respondents expressed a willingness to pay more for sustainable products. Isn’t that inspiring?
Every time people opt for sustainable options, they send a clear message to brands: “We care about the planet and expect you to do the same”. Under this pressure, businesses are having to rethink their strategies and embrace greener practices at every step of the production process.
In fact, going green isn't just about doing the right thing; it's also smart business. Companies like GE, Apple, and Amazon are proving that sustainability can boost profits through cost savings, efficiency, and a stronger brand. Beyond the giants, many independent companies are addressing key issues such as carbon emissions (Entergy), plastic waste (FloWater), and alternative energy (8 Minute). These efforts highlight that sustainability is not just about responsibility; it’s a significant opportunity.
Practicing ESG standards helps businesses find their sustainable path without a complete overhaul. It serves as both a measure and motivation for growth, allowing companies to build upon existing foundations toward a more sustainable future.
Anahita Green—
Our Decision to Emerge
Many companies are committing to ethical sourcing of raw materials and waste reduction strategies in manufacturing processes across various industries - food, pharmaceuticals, and technology. This shift is not just about compliance; it’s about building trust and fostering a culture of transparency.
However, we're taking this commitment to a new level. Inspired by Vietnam's rich tradition of eco-friendly practices, Anahita Green promotes global sustainability through everyday choices. We believe in their power to spread enduring values of nature, culture, and to every corner of the world. That’s our core to emerge and rise in this industry.
By combining traditional wisdom with modern innovation, we're creating products that not only meet the needs of today's consumers but also contribute to a healthier planet.
